Our customers have seen an average 31% increase in revenue from 2008!
Neil Salerno, leading Hotel Management Coach said it best,
Having a web site, and not promoting it, is like buying a flashy new car and leaving it in your garage; great web site, but few people will ever see it. Some people still think that simply having a web site is enough to drive new business; wrong. The biggest problem with this thinking is that a web site needs to be "found" in order to be used by its visitors; and it needs to be structured to "sell" your hotel to get reservations.
How OpenBook gets you online bookings
Search Engine Marketing
OpenBook creates carefully targeted Search Engine Ads, so you get the most out of your online advertising.
Linking Strategies
OpenBook boosts your search engine ranking by developing links to your site from other prominent websites.
Organic Search Results
By coding your websites according to strict search engine guidelines and writing searchable content, OpenBook increases your search engine rankings.
More and more customers use the internet as their first choice for hotel room bookings. Internet marketing determines who gets customers. Online marketing not only makes it easier for existing customers to find you again, but it also pulls new customers to your website. When someone is searching for a hotel in your area, online marketing can make the difference between being the 18th hotel that shows up and the 1st.
Our certified internet marketing specialists optimize your website for search engines and advertise it appropriately (SEO/SEM). Our team also implements crucial linking strategies and connections through social media sites that further attract travelers to you site. Each hotel receives a custom web marketing plan, and regular reports. We'll also stay involved in every aspect of your web marketing efforts to increase your overall performance for advanced bookings. More Information
Web marketing features
- Pay-per-click advertising (SEM) on Google, Bing, and/or Yahoo!
- On-page search engine optimization of your website (SEO)
- Strategic linking of your site to feeder sites like business
directories, tourist websites, or local businesses - Statistical tracking and analysis of your site's performance
- Broadcast email campaigns with specials, promotions,
and packages - Social media strategies with YouTube, Facebook, Twitter,
TripAdvisor and others
